I’m an idea-focussed creative leader, always searching for new and exciting ways to solve business challenges. As a board member for many years, I’ve managed and nurtured talent, grown business and built cultures of creativity across different organisations, through inspiration and training.
I’ve founded a start-up agency, helped to rebuild and rebrand a global network agency and helped to rapidly turnaround floundering agencies. I've created integrated campaigns across all communication channels, winning both creative and effectiveness awards.
Creative Leadership is about blending a passion for creativity with the pragmatism of running a business. I’ve been fortunate in my career to work with some brilliant and supportive people who’ve given me the freedom and opportunity to focus on creating businesses that produce work that is creatively accountable. This is achieved through creative training and inspiration across the whole agency, not just the creative department.
I’ve always struggled with the notion that there is a ‘creative’ department in an agency. Instead, I believe everyone should be encouraged to think creatively. So, in addition to growing the agency’s creative profile in the industry, these initiatives demonstrate the importance of being open to new ideas, working collaboratively and giving everyone a creative voice.
Solving business challenges in creative ways is my strength.
These case studies are a selection that hopefully demonstrate how I've done this across different sectors and in a range of channels.
Every brand represents a new opportunity and I've been fortunate to work across a lot of sectors and different channels during my career.
I don't hold with the notion that B2B, financial or healthcare ideas should be any less exciting than in any sector. The restrictions simply need to be understood and worked with.
Here are some of the brands I've worked with.
